This was our first major test of Spray de Mode under photo shoot conditions – and our cast was as excited as we were about how it held up.

SCIENCE SMILES ON Bumble and bumble

It goes without saying that no sensible session stylist is on the job without a favorite can (or pump) of hairspray. We’ve had two high performing aerosols in our collection for nearly a decade, and they serve us well on the runways and in the salons. However, as technology evolves, so do we.

A year ago, science smiled on us when one of our brilliant chemists found an ingredient combination that offered the elusive flexibility our hairdressers seek when styling for the fashion shows. Backstage, hair must be styled quickly and often, which makes quick-drying flexibility very desirable. This new solution has intelligent polymers that dry down quickly to do amazing things.

We enlisted Bb. haute couture hairdresser Laurent Philippon to drive the fine-tuning over three fashion seasons backstage, in our salon and on set to create a high performance marvel – the perfect meeting ground for Does It All devotees who wish for a crisper finish and Classic fans who pine for
greater flexibility.

It’s our best-kept styling secret yet, but don’t keep it under your hat.
Bienvenue à Spray de Mode.

Yours in fashion and style, Bb.